You have dozens of tabs open on your screen, and dozens more open in your head. The list of jobs and tasks when running a social enterprise, small charity or non-profit is endless.
But sharing the stories of the people you help, the people who are the reason you chose to set up your organisation in the first place, will bring you – and your audience – joy, purpose and drive to go further.
Research shows that stories are more memorable and make more of an impact than numbers or surveys. We remember them – and that means your audience will remember you.
Let me take care of your case study stories then you can really display those life-changing transformations you make possible, and create those memorable, shareable stories your audience will engage with.
I offer a range of services to help you tell your case study stories.
1:1 Case study clinics
If you’ve written a case study story and you’d like personalised feedback, then my case study clinic is for you.
Writing case studies can be daunting at first. Does the structure flow? Can my reader hear the storyteller’s voice? Is it engaging?
Tap into my expertise of 15 years as a journalist and a veteran of hundreds of case study stories, and we’ll spend an hour on a video call addressing these questions, and I’ll offer personalised feedback, advice and guidance on your story.
You’ll come away with a list ideas and techniques which you can put in place straight away to improve your story, and which you can carry forward when you write the next one.
I also offer 1:1 clinics for clients who are confident in their story, but want advice on where and how to get media attention for it. During the clinic we’ll discuss your ideal audience and I’ll help you both to write a pitch and to find the best journalists or editors to send your story to.
What: 1:1 case study clinic
When: Get in touch and we’ll find a convenient time
How much: £95
The details: I’ll send you a video call meeting link once payment has been received. I’ll record the call and send you a copy, and follow up with one page of notes and action points from our conversation within two working days.
What you need to do: Email me to book in a 1:1 clinic. At least 24 hours before the call, send me an email with the story you’d like to talk about. I can either focus on giving you feedback on the story or we can focus on how to get media attention for your story.
Case study consultancy packages
You have a to-do list that keeps getting longer, and nowhere near enough time to get it done.
You know how important storytelling is, but it’s simply not your area of expertise.
You’re desperate to share with your customers or supporters exactly how their money has helped others to thrive or rebuild their lives, but you don’t know where to start.
Sound familiar? Then one of my case study consultancy packages is for you. We’ll work together to build a bespoke package for you and your organisation, and you’ll receive the expertise, insight and storytelling skills of a journalist with 15 years of experience of working with the national press, and with organisations just like yours.
You can choose from some (or all) of the following services you’d like me to provide:
- Source case study stories
- Interview storytellers
- Write case study stories to your specific brief
- Create a media strategy on how to get your case study stories into the newspapers and magazines your audience are reading
- Pitch your stories to journalists and publications at a regional and national level
- Liaise with editors and storytellers, and write the commissioned news article or feature piece
- Create a storytelling strategy for your organisation which will help ensure a regular supply of great stories
What: Case study consultancy packages
How much: Prices start from £450
The details: First we’ll have an initial chat where we work out what your organisation needs and where your case study strategy is currently at. Then I’ll build a package with the services you’ll benefit most from along with a timeline of when to expect the work, and send it to you for approval.
What you need to do: Send me an email and we’ll set up that first call.
My online course, How to Write Great Case Studies, takes you through everything you need to do to write a great case study, at your own pace. You can find more information here.
Here’s what Amanda Francis, the communications and marketing manager at Ronald McDonald House Charities UK said after we worked together. I pitched her charity’s case study stories to the national press, wrote the news and feature articles when they were commissioned and liaised with both the storyteller and the publication’s editor throughout the process. I achieved coverage in the Sunday People and Prima Magazine for the stories I worked on, which you can see here.
Amanda Francis, communications and marketing manager at Ronald McDonald House Charities UK said:
I’ve worked with Jenna for a number of years – having access to her expertise in storytelling is invaluable. She really understands the importance of telling a story from a charity perspective, and the different facets involved.